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IT'S ALWAYS SOMETHING / 015
ESSAY 015

America: A Modern 'Tower of Babel'?

Nobody's speaking the same cultural language anymore — and maybe that's not a collapse.
BY LAKE AIRDROPIT'S ALWAYS SOMETHING

There was a moment when culture felt collective.

The Super Bowl stopped the country (I think this was real)

Big songs were everywhere – didn't feel like it was up for debate.

Movies like Harry Potter or Finding Nemo were near unavoidable.

Even super annoying stuff like 'The Office' you couldn't get away from

Even if you weren't a fan, you knew what everyone was talking about.

Now, that shared cultural rhythm feels broken.

Music is deeply fragmented

Shows trend in their own little bubbles (despite what Netflix desperately tries to convince us)

Fashion and sports are tribal

Even politics feels like parallel worlds

It's not that we have less culture — we have more. But it's fractured, dispersed, and increasingly personal.

The timeline of American monoculture feels a bit like a modern Tower of Babel allegory.

In the Bible, the tower didn't collapse because it was weak — it collapsed because people no longer spoke the same language. Once understanding broke down, progress stopped.

In a similar pattern, our shared "cultural language" pretty much fractured in America in the last like 15-20 years.

Culture exists very differently now than it did even at the beginning of the 21st century.

Algorithms create personalized realities, for example on the TikTok feed.

Subcultures thrive in Discords and group chats.

There's no cultural "main street." Just a growing network of alleys and side streets.

It's easy to feel like something was lost.

The shared references. The big moments. The sense that everyone was watching, listening, or reacting together.

But maybe this isn't a collapse. Maybe it's a necessary reset.

The fall of the monoculture might actually be a win.

When I think about authenticity, plurality, and what it means to create culture without needing permission, it feels like this cultural 'fall of babel' might actually be a good thing.

IT'S ALWAYS SOMETHING · 015
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